About
Creative Ad Lab
Advertising-creative software
Advertising-creative software for UK businesses: ad creative software, creative automation.
What we cover
Creative Ad Lab covers advertising-creative software. Coverage is organised into 10 sections: Audience research, Costs and pricing, Foundations, Measurement, Operations, Outlook, Reviews, Rules and ethics, Strategy, Tools and providers. There are 73 articles published so far.
How we work
Articles are written to be useful to someone actually doing the thing: specific, checkable, and honest about what varies by situation. Where a piece touches regulated work, it says so rather than implying the reader can skip a professional.
We correct mistakes rather than quietly editing them away. If a correction changes the substance of a piece, the article says what changed.
Following along
Every article appears in the RSS feed, which is the best way to follow the site without an account or a newsletter.
Getting in touch
Corrections, tips and questions: editor@chargeneighbor.com. For advertising, see the advertising page.