Outlook
Four England ad workflows to test creative tools against in 2027
Test creative tools on four England ad workflows: a retailer's Christmas creative, a Clearing campaign, an out of home buy and a commissioned shoot.
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Outlook
Outlook
Which creative advertising jobs can go to AI, and which decisions must stay with a person
Choose bounded AI applications for creative advertising, with permitted inputs, human decisions, failure tests and evidence before wider deployment.
Outlook
Five creative-software failures worth rehearsing before one of them happens
Rehearse five creative-software failure scenarios covering claims, personal data, rights, security and supplier exit, with triggers and recovery evidence.
Outlook
What UK AI adoption evidence means for creative advertising software decisions as 2027 approaches
A dated September 2026 UK evidence baseline on AI adoption in creative advertising, with governance, security, rights, skills and three 2027 scenarios with triggers.